What is IFIT?
Ifit, a platform offering interactive and virtual personal training, has gained significant popularity in the United States. It is known for offering a variety of workouts, including global workouts, studio classes, and Google Maps routes, as well as interactive strength training. The Ifit platform allows users to experience workouts in different locations, such as Bora Bora and Antarctica, providing both workout tips and educational content about these locations. The platform also offers automatic adjustments to exercise equipment based on the type of workout, which enhances the quality of the user experience.
In 2021, iFit surpassed 4.5 million members worldwide and was recognized as a leading trend in online training by the American College of Sports Medicine. This increase in membership underscores the growing popularity and trend toward online and virtual fitness experiences, especially in the context of the pandemic.
IFIT Platform
Ifit is part of ICON Health & Fitness, which also includes well-known brands such as NordicTrack and ProForm. These brands are integrated into the Ifit platform, offering a comprehensive fitness experience, including on-demand content, interactive workouts, and advanced technologies such as SmartAdjust™ and ActivePulse™. These technologies adjust the intensity of the workout to the user’s target artery, adding personalization to fitness routines.
Overall, Ifit’s innovative approach to fitness, including interactive technology, a variety of workout options, and a focus on holistic health and wellness, has made the platform a popular choice among fitness enthusiasts across the U.S.